OENSE MC RÄTTVIK
HOW A BIG HYPE CAN GET YOU UNWANTED ATTENTION
A friend at work asked me if could create a promotional poster for the fifth annual motorbike gathering in Rättvik, Sweden. OENSE MC Rättvik is a group of motobike enthusiasts in the northen swedish countryside.
This was their fifth annersary and their biggest party to date, and had a good reason to ask me for help. So i created the poster you can see below. They started to promote their anniversary party thru varios internet forums, local paper and diverse social media, the response for the party was very well met and everything was going according to plan.
When the day of the anniversary came, a notorious motorcyckle gang that is very well known (i am not saying names, but you can guess who they are) drowe into to town and shut the party down.
They had seen the poster and according to them it was their territory. Sadly, there was no celebration for Oense MC Rättvik that day, who could have guess it. So i did some research and in a marketing point of view, this was the first time i got attention for my work in negative way.
How was it possible that they had made parties before and never been shot down, cause Oense MC never ask a graphic designer for help.
All of their old material was thru A4 paper whit big and bold fonts where they wrote the date and location for the party, just their logo and a picture of a harley was their only graphical material.
In conclusion, i got more attention that i expected.